Rhugi DiCaprio, the creative director and founder of the upcoming recognised luxury streetwear label HAUTE, has officially been named Creative Director for the globally high end fashion brand, Celine.
Rhugi’s task? Disrupt the traditional landscape by bringing bold innovation to the Celine brand, not only in fashion, but lifestyle, and culture. The vision is to create a global powerhouse that transcends shaping trends in fashion, hospitality, and consumer goods, and redefining how a brand rooted in a unique location like Celine can influence multiple industries.